![]() However, the magnifying glass and a call-to-action button are clearly placed further to the right, indicating a different functionality. The main topics are placed in close proximity, so we instantly understand they have the same function. In the menu of the ManyPixels blog, you can see the principle of proximity in action. Rather than seeing each image as a separate entity, the white and blue elements seamlessly continuing onto the next image indicate they are grouped. You can see the principle of continuity in the above graphics created by one of ManyPixels’ designers. You can do this by letting an image or object fade onto the next page. The principle of closure is a tool to make clever logos, but it’s also a tool to show your audience there is more if they swipe, scroll or turn over the page. Our brains are built to see structure and patterns to better comprehend our environment. ![]() In the simplest form, the theory is based on the idea that the human brain will attempt to simplify complex images by organizing multiple elements into a whole rather than a series of disparate elements. Therefore, it’s no wonder it has been incredibly influential in graphic design. It has played a massive role in the modern development of the study of human perception. It suggests that we don’t simply focus on every small component in the world around us but rather see it as an entirety. Gestalt psychology is a school of thought looking at the human mind and behavior as a whole. It’s why we see faces or objects in clouds or trees, for example.Īustro-Hungarian psychologist Max Wertheimer wrote the most influential proposal of the theory of gestalt psychology in 1923. ![]() ![]() Gestalt is the German word for ‘shape’ or ‘unified whole.’ Our brains are exceptional when it comes to seeing the bigger picture. The gestalt principles are an important set of ideas that, when implemented correctly, can significantly improve the aesthetics, user-friendliness, and functionality of a design. How will you ever judge your assets if you don’t have the faintest clue about good design? Knowing the basic principles of design is vital to getting stunning designs yourself. If you’re not yet up to speed, you can find out a lot more about why the importance of graphic design here. That’s where the gestalt design principles come in. Naturally, you want these assets to be visually striking. Simply put, they can significantly improve any design, whether it’s a website, an app, a business card, or anything else that requires graphic design. Why are the gestalt principles important in graphic design? We’ll go over each principle to brush up on your design knowledge and see how these principles matter. If your mind is filled with questions such as “why are the gestalt principles important?” and “what are the gestalt principles?” you’ve come to the right place. Gestalt psychology is first and foremost about the human mind, but since it’s focused on how we perceive things, it significantly influences design.Įven if you aren’t a design professional and have never heard of gestalt principles, they could still be helpful to you. Let’s break down the six principles one by one and get you up to speed. For those new to the world of design, don’t worry. Ask any designer about the gestalt principles, and they will know what you’re talking about.
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